Even for fervent free-marketers, sharing is the new owning? From today’s New York Times Magazine:
Zipcar (…) exuberantly markets the notion that life is better without ownership — car ownership, at least. Zipcar doesn’t tell people not to drive; it urges them not to own. It’s such a brazen conceit that it would seem positively communist if Zipcar weren’t run by a bunch of fervent free marketers. Zipcar’s predicate is that sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward. In Zipcar’s view, sharing is big business too — bigger, potentially, than anyone can fathom. Its claim is that the winners in the new economy will be those who crack the puzzle posed by scarce resources.